MSQ Group is a corporation with expertise in research and development, manufacturing, media, international trade, and a cross-border e-commerce tower. The group owns several proprietary makeup brush brands: MSQ, which specializes in fast-fashion products; LADES, focused on makeup brushes with a youthful and playful appeal; Stella Alpina, known for its emphasis on value for money; YingLingMei, representing traditional Chinese aesthetics; and Sweet Lies, dedicated to specialized beauty sponges.

The company is located at 888 Gaoxin Avenue, Qingshan Lake District, Nanchang City, in the MSQ Tower. It has a professional R&D team with decades of experience in the industry, mastering advanced makeup brush technology, and over 480 skilled makeup brush artisans. Its products are exported to developed markets such as Europe, the United States, Japan, and South Korea. Domestically, the company has established branches and offices in major cities such as Guangzhou, Shenzhen, and Nanchang. From 2015 to 2024, the MSQ makeup brand was recognized as the most influential makeup tool brand in China for ten consecutive years and is also known in the industry as the “World King of Brushes.”